Interactive Analytics For Programmatic Marketing

Interactive Analytics For Programmatic Marketing


Built for the speed and scale of programmatic

In the era of programmatic marketing, nothing's more important than the ability to make sense of massive datasets. The faster your team can do this, the faster they’ll execute, and the more likely they are to outperform the competition. Stale spreadsheets and SQL queries no longer cut it—you need technology that makes it easy for everyone to see what's happening now, why, and what needs to get done.

Wizards Power Analytics is the an analytics platform built for the unique challenges of the programmatic space. Wizards advertisers and buyers use our technology to analyze more than 100 million events daily, identify fresh opportunities, and root out technical issues before they hit the bottom line. It's an end-to-end solution that ensures your team’s always on the same page and operating at peak performance.

Designed for faster, smarter decision-making

Take your business to the next level

Danamu Power Analytics helps the world’s top programmatic companies turn mountains of auction data into revenue-driving insights. Our SaaS solution empowers faster, smarter decision-making across your teams, increased revenue and performance, and a stronger bottom line.

Whether you’re an Account Manager or CEO, our intuitive, exploratory interface makes it easy to answer questions quickly and without relying on a data analyst. Unlike standard reporting systems that deliver static results, Wizards FluidTable streaming technology shows you what’s happening right now so you’ll capture every opportunity.


End-to-end intelligence for buyers, DSPs & networks

Supercharge your performance

Wizards Power Analytics enhances your ability to plan, monitor, and optimize hundreds of concurrent campaigns, in real-time, across multiple supply sources.

Maximize your margins

ncrease win rates and unlock operational efficiencies by giving your team a commanding view of what’s working, what isn’t, and what needs to be done.

Engage your client base

Foster deeper engagement and trust with your clients by giving them granular visibility into performance with live reports.

Get the big picture, fast

Mission control for your marketplace

Zoom effortlessly from top-line metrics to the specific accounts and factors driving them. Drill down to see what’s trending and why.

For Publisher Services

Maximize yield and fill

Master the art of inventory merchandising by analyzing bid behavior across apps, sites, formats, devices, and user attributes. Reveal upsell and PMP opportunities.

Optimize floors and blocks

Provide practical guidance to your clients on the costs/benefits of individual price floors, advertiser blocks, and category blocks, informed by a live view of the bid landscape.

Troubleshoot in real-time

Prevent revenue leakage by quickly spotting integration errors and ad quality issues. This also helps you onboard and ramp your clients more quickly.

For Demand Services

Discover valuable inventory

Streamline the inventory discovery process, making it easier for buyers to uncover what they’re looking for and take action.

Maximize campaign performance

Provide real-time feedback to buyers on campaign performance and bidding optimization. Guide them on strategies to compete for inventory, and empower them with live, self-service reports.

Catch costly integration issues

Instantly find and troubleshoot bidder integration issues, auction timeouts and other technical errors causing revenue to slip through the cracks.

Data Driven Targeted Advertising and Recommender Engine (ATARE).

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