Categorical Advertising:

Best Site. Best Time.
Learn

Lets Get Familiar With Categorical Advertising.

Wizards defines its available inventory (websites) into main categories and sub-level categories, following the categorical breakdown of the Interactive Advertising Bureau. Any categories (main or sub-level) can be included or excluded together within a campaign powered by Wizards's Advertising Platform. Examples include entertainment, technology, health and travel.

Overview Of Category Inventory Standards

launch your campaign

Wizards invests significant resources toward the safety and quality of the inventory managed within our advertising platform. We monitor, both manually and automatically, inventory sources we make available and blacklists URLs that do not meet our inventory standards.

The Wizards Audit Team regularly audits new inventory and reaudits existing inventory to apply categorization and metadata at the domain level.

Reference

Available Categories.

Available Inventory Categories

Targeted Reach
Categorical advertising is a powerful way to capture the attention of existing and potential customers. Category targeting places display advertisements on websites that are categorically relevant to your industry and customers’ interests. It's the first cousin to behavioral targeting and another critical tool to put in your online advertising toolbox.

Technique
Categorical targeting places display ads on sites that are categorically relevant to your industry and customers’ interests. Examples include entertainment, e-commerce, technology, health and travel. Wizards defines its available inventory (websites) into main categories and sub-level categories. Any categories (main or sub-level) can be included or excluded together within a campaign.

Opportunities
Categorical advertising gives advertisers the opportunity to advertise to people as they visit websites similar or related to their brand. The relationship between visiting a website you are interested in and seeing an advertisement for a related product or service can produce very exciting results. Capturing the attention of a person as they surf the Internet isn't easy. Categorical advertising is a powerful step in the right direction for accomplishing this goal. Available Categories.

Disclaimer
While we believe that our audited domains are of a high quality, the nature of the Internet is such that it makes this process very difficult and not fool proof. For questions about this, or to report miscategorized inventory, or inventory that should be banned under our blacklist criteria please contact us.
Categories
Entertainment Industry, Offbeat, Fun & Trivia, Comics & Animation, Music, Visual Art & Design, Celebrity News, Movies, TV & Video, Humor, Radio, Nightlife Events, Performing Arts
Boats & Watercraft, Locomotives and Trains, Hybrid & Alternative Vehicles, Trucks & SUVs, Bicycles, Automotive Technology, Performance Vehicles, Scooters & Mopeds, Vehicle Parts & Accessories, Commercial Vehicles, Personal Aircraft, Vehicle Maintenance, Classic Vehicles, Off-Road Vehicles, Concept Vehicles, Campers & RVs, Motorcycles, Vehicle Brands
Skin Care, Weight Loss, Cosmetology, Spas & Beauty Services, Cosmetic Procedures, Hair Care, Body Art & Tattoos, Fitness, Beauty Pageants, Fashion & Style
Magazines, Classic Literature, Fan Fiction, E-Books, Writers Resources, Children's Literature, Poetry, Book Retailers
Jobs, Agriculture & Forestry, Small Business, Directories, International Business, Aerospace & Defense, Retail Trade, Business Services, Opportunities, Advertising & Marketing, Professional & Trade Associations, Business Operations, Hospitality Industry, Printing & Publishing, Business Education, Energy & Utilities, Pharmaceuticals & Biotech, Automotive Industry, Transportation & Logistics, Intellectual Property
Networking, Computer Security, Hardware, Cell Phones, PDAs, Home Theater, TV, Audio Players and Systems, Game Systems, Software, Consumer Electronics, Cameras and Camcorders, Enterprise Technology, Programming, Electronics & Electrical
Childhood Education, Instructional Technology, Continuing Education, College and University
Credit & Lending, Investing, Banking, Insurance, Accounting & Auditing, Grants & Financial Assistance, Taxes, Financial Planning, Retirement & Pension, Currencies & Foreign Exchange, Mortgages and Loans
Skin Care, Weight Loss, Cosmetology, Spas & Beauty Services, Cosmetic Procedures, Hair Care, Body Art & Tattoos, Fitness, Beauty Pageants, Fashion & Style
Skin Care, Weight Loss, Cosmetology, Spas & Beauty Services, Cosmetic Procedures, Hair Care, Body Art & Tattoos, Fitness, Beauty Pageants, Fashion & Style
Aging & Geriatrics, Reproductive Health, Medical Devices & Equipment, Nursing, Public Health, Health Foundations & Medical Research, Mental Health, Pharmacy, Health Education & Medical Training, Women's Health, Men's Health, Pediatrics, Health Conditions, Vision Care, Medical Literature & Resources, Oral & Dental Care, Alternative & Natural Medicine, Substance Abuse, Medical Facilities & Services, Nutrition
Home Furnishings, Yard & Patio, Home Appliances, Swimming Pools & Spas, Gardening & Landscaping, Pest Control, Domestic Services, Kitchen & Dining, Bed & Bath, Home Improvement
Service Providers, Web Design, Search Engines, Web Portals, Mobile & Wireless, Web Apps & Online Tools, Email & Messaging, VOIP & Internet Telephony, Culture, Teleconferencing
Military, Legal, Social Services, Public Safety
Seniors & Retirement, Ethnic & Identity Groups, Religion & Belief, Women's Interests, Disabled & Special Needs, Men's Interests, Subcultures & Niche Interests, Kids & Teens, Social Sciences, Genealogy, Social Issues & Advocacy, Family & Relationships
World News, Local News, Health News, Weather, Business News, Technology News, Broadcast & Network News, Sports News, Politics, Journalism & News Industry
Online Goodies, Forum & Chat Providers, File Sharing & Hosting, Virtual Worlds, Dating & Personals, Social Networks, Blogging Resources & Services, Photo & Video Sharing, Online Journals & Personal Sites
Animal Products & Services, Wildlife, Pets
Property Development, Timeshares & Vacation Properties, Commercial & Investment Real Estate, Real Estate Listings, Apartments & Residential Rentals, Real Estate Agencies, Property Management, Property Inspections & Appraisals
Crafts, Special Occasions, Clubs & Organizations, Recreational Aviation, Radio Control & Modeling, Paintball, Outdoors, Water Activities
General Reference, Technical Reference, Libraries & Museums, Language Resources, Humanities, Geographic Reference
Scientific Institutions, Earth Sciences, Physics, Computer Science, Medical Science, Chemistry, Mathematics, Biological Sciences, Engineering & Technology, Space Science, Astronomy, Ecology & Environment
Free Stuff, Auctions, Retail Stores, Gifts & Special Event Items, Wholesalers & Liquidators, Footwear, Apparel, Office Supplies, Customer Services, Car Shopping, Swap Meets & Outdoor Markets, Antiques & Collectibles, Music, Books, Videos, Games, Coupons & Discount Offers, Toys, Shopping Portals & Search Engines, Accessories, Home and Garden, Consumer Affairs & Product Reviews, Tobacco Products, Photo & Video Services, Health and Beauty, Classifieds, Sporting Goods, Luxury Goods
College, Table Sports, Football, Olympics, Boxing, Strength Sports, Extreme Sports, Wrestling, Motor Sports, Bowling, Soccer, Equestrian, Winter Sports, Martial Arts, Boating, Racquet Sports, Cycling, Weight Lifting, Hockey, Basketball, Precision Sports, Cricket, Water Sports, Golf, Baseball, Outdoors
Travel Guides & Travelogues, Air Travel, Hotels & Accommodations, Travel Agencies & Services, Cruises & Charters, Tourist Destinations, Car Rental & Taxi Services, Transportation, Bus & Rail, Museums and Galleries, Amusement and Theme Parks, Luggage & Travel Accessories
Middle East, Latin America, Europe, Polar Regions, Asia, Oceania, Africa, North America

Data Driven Targeted Advertising and Recommender Engine (ATARE).

Copyright © 2016 - 2018. Cubex Ltd.