Wizards defines its available inventory (websites) into main categories and sub-level categories, following the categorical breakdown of the Interactive Advertising Bureau. Any categories (main or sub-level) can be included or excluded together within a campaign powered by Wizards's Advertising Platform. Examples include entertainment, technology, health and travel.
Wizards invests significant resources toward the safety and quality of the inventory managed within our advertising platform. We monitor, both manually and automatically, inventory sources we make available and blacklists URLs that do not meet our inventory standards.
The Wizards Audit Team regularly audits new inventory and reaudits existing inventory to apply categorization and metadata at the domain level.