Real-Time Media Buying

Advertise online in a smarter and more efficient way

Wizards is a high impact demand-side platform (DSP) providing technology and services to advertisers and agencies.

Real-Time Media Buying: Advertise online in a smarter and more efficient way

Real-time bidding is a new and dynamic way to buy online media. Through an automated process, media buyers can evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale and efficiency.

Every time an impression is available, the advertising exchange "asks" us if we'd like to bid on behalf of an advertiser (the "bid request"). You get a variety of information, such as the site the impression is one, the time stamp, information about the user, etc.



User interface
Enables media buyers

to quickly bid, optimize & report

Integration
Support an efficient

online advertising workflow

Real-time bidder
Consolidates access to

multiple inventory sources

Learn

Demand-side platform (DSP)?

A DSP is a technology platform that integrated with existing ad marketplaces. DSPs help buyers to evaluate and bid for online media on an impression-by-impression basis across multiple sources of inventory.

Top agencies and advertisers rely on Wizards’s transparent universal buying platform and self-serve advertising booking engine to effectively engage audience. With access to data from nearly any major inventory source, plus the freedom to create your own business rules for bidding and optimization, you can drive greater control over campaign performance.

The Role of a demand-side platform (DSP)

Wizards's self-serve advertising platform give clients greater control and better performance with a single point of access for transparent real-time media buying.

Wizards provides a technology platform and service that enables you to use real-time bidding to buy and optimize online advertising campaigns. Wizards allows you to use global controls to manage your real-time media buying in a smarter way.

Demand-Side Platform

A DSP PARTNER PROVIDES THREE LAYERS OF TECHNOLOGY:

USER INTERFACE

A user interface that enables media buyers to quickly bid, optimize and report on their media spend through all their inventory sources at once.

INTEGRATION

Integration with other technologies that support an efficient online advertising workflow including ad serving, analytics and reporting.

A REAL-TIME BIDDER

A real-time bidder, which consolidates access to multiple inventory sources and supports real-time bidding protocols. This enables buyers to evaluate and bid on any available impressions in real-time.

Data Driven Targeted Advertising and Recommender Engine (ATARE).

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