Over the last year, has built and curated a global network of relationships with key publishers and exchanges to make privileged media access available to our clients across mobile, display, social, audio, native, print, connected TV and more.
Media buying is becoming increasingly fragmented and complex. It is difficult to execute quality buys against different media sources and technologies. No matter how robust your omnichannel campaign strategy, data and targeting capabilities, a digital marketing campaign will only scale as far as the media available.
has developed a global ecosystem of media partners and publishers that allows every client privileged access to more than five million media opportunities every second. We have cultivated deep technical and financial relationships with the suppliers to provide high quality media to our advertisers.
When selecting media for campaigns, context and privilege are critical — especially for advertisers who take brand safety seriously. But maintaining a network of competitive deals that translate into successful campaigns requires enormous expertise and scale, posing a challenge to even the most sophisticated marketers.
Data Driven Targeted Advertising and Recommender Engine (ATARE).
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